Character Design for Hapag-Lloyd

Hapag-Lloyd, a global leader in container shipping, needed a character to use for their social media communication and merchandising. They were looking for a modern version of an experienced captain. Quickly they decided on a certain type and look. We tried out different add-ons and decided for something clean and simple, the coordinates of Hamburg/Germany, Hapag-Lloyds’ main location.


Service: Illustration