I hate going to the dentist. So when the Berlin based dentist Martin Paetz contacted me to design a logo and CI for his dentist practice, first I wasn’t too keen about it. However, we have to face our fears and since I felt that the dental scene needed a little fun twist, I asked Vanessa Schrooten, an amazing crazy brain from the Ad-World, to join me on this project. Martin’s practice is in a less fortuned area in Berlin, nevertheless he provides a top nodge service, using 3D printing and running his own dental lab right next to his practice. He is known for his humor and kind way of treating his patients and finds a way for everyone to get the best quality of dentil care. Since his name stands for exceptional quality in his field, we started right away working with the initial of his name, building a monogram and design & icon system that his bold yet playful.
Service: Naming, Logo, Design System, Icon Set
Collaboration: Vanessa Schrooten