Deutsche Stimmklinik

The Deutsche Stimmklinik is a clinic, where the voice of every patient is analysed and recorded in a multidimensional voice profile. With the aim of creating a distinctive logo, we used the sound of the human voice in an innovative manner to create the clinic logo. Together with the clinic we developed a process that allows the visualisation of this complex quantitative analysis along the spectral lines of a special matrix, transforming the spectral voice information into a visual graphical pattern. Therefore, all patients receive their individual voiceprint, which is as unique as their fingerprint. The logo of the clinic shows the voiceprint of its founder and initiator.

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Agency: Mutabor Design

Service: Art Direction & Design

Awards: Cannes Lions Silber 2015, Red Dot Communication Design Best of the Best 2016, ADC Deutschland Silber 2015