The Deutsche Stimmklinik is a clinic, where the voice of every patient is analysed and recorded in a multidimensional voice profile. With the aim of creating a distinctive logo, we used the sound of the human voice in an innovative manner to create the clinic logo. Together with the clinic we developed a process that allows the visualisation of this complex quantitative analysis along the spectral lines of a special matrix, transforming the spectral voice information into a visual graphical pattern. Therefore, all patients receive their individual voiceprint, which is as unique as their fingerprint. The logo of the clinic shows the voiceprint of its founder and initiator.
Agency: Mutabor Design
Service: Art Direction & Design
Awards: Cannes Lions Silber 2015, Red Dot Communication Design Best of the Best 2016, ADC Deutschland Silber 2015