I developed the visual identity for Peter Praunsmändtl, reflecting his work as a certified Life Coach, trainer, and professional dancer, centered on movement, mindset, and personal growth — and designed to scale seamlessly from intimate online coaching sessions to customized high-end mountain retreats, where participants receive thoughtfully branded gifts.
The branding captures his dynamic personality and holistic approach. At its core is the custom double “P” monogram, derived from his name and symbolizing partnership and progression. It represents the balance between inner development and outward performance — two essential aspects of Peter’s work.
Through clean typography and a confident, fluid mark, the identity communicates clarity, strength, and authenticity.
